Design Thinking
Generate ideas and think solutions!

What is Design Thinking?
It is a method to generate innovative ideas that focuses its effectiveness on understanding and solving the real needs of users. It comes from the way product designers work.

The Design Thinking process consists of not linear five stages. At any time you can go backwards or forwards if you see fit, jumping even to non-consecutive stages. You will start by collecting a lot of information, generating a large amount of content, which will increase or decrease depending on the phase you are in.

What is the process?
Throughout the process you will refine this content until you reach a solution that meets the team’s objectives. And surely, even exceed them.

  • Empathize: The Design Thinking process begins with a deep understanding of the needs of the users involved in the solution we are developing, and also of their environment. We must be able to put ourselves in the shoes of these people to be able to generate solutions consistent with their realities.
  • Define: We must screen the information collected during the Empathy phase and keep what really adds value and brings us to new interesting perspectives. We will identify problems whose solutions will be key to obtaining an innovative result.
  • Ideate: This stage aims to generate endless options. We should not stay with the first idea that occurs to us. In this phase, activities favor expansive thinking and we must eliminate value judgments. Sometimes the most bizarre ideas are those that generate visionary solutions.
  • Prototype: Building prototypes makes the ideas palpable and helps us to visualize possible solutions, highlighting elements that we must improve or refine before reaching the final result.
  • Testing: We will test our prototypes with the users involved in the solution we are developing. This phase is crucial, and will help us identify significant improvements, failures to resolve, possible shortcomings. During this phase we will evolve our idea to make it the solution we were looking for.
  • Learn: Finally, after so much work, we make friends and learn something from them… Result: win-win


Graphic Design · Typography · Desktop publishing
Oh my god, my brain is ploof!


Graphic Design
That’s what you think, because you don’t know me. Let me show you that I also do graphic design and typography. It is not something that I am constantly doing because of the needs of my project. I sometimes hire others … I can’t be doing everything!


“and, driven mad by the need to feel loved by the human being, God gave them an Alphabet”

“Not content with his divine grace, the human being invented the logo to point to the different”

Personal brand
“Different is just different. And twisting the intentions of their peers, they made it a personal brand.”


When we create a brand we must distinguish between:

Logo: that is a brand identifier formed only by text, that is, it has no other elements.

Isotype: is the symbolic or iconic part of the brand, understandable by itself. When we see it, we know what brand it refers to without the need for any text.

Imagotype: is the iconic-textual set formed by the logo and the isotype, both elements can work separately.

Isologo: is the identification of a brand in which text and icon are integrated into a single element, are indivisible and only work together.

I’ve been designing this kind of thing for years, it all started when I was 16 years old in my neighborhood. But this does not matter, I’ve a separate project called Luzniebla and I publish related articles and works of some clients… It is very fun and rewarding.

Digital marketing
The purpose of online marketing is to promote a business or product on the Internet using channels, such as searches, social networks, emails, videos or banners presenting a message to people at the precise moment in which they are interested in products or services. Internet has transformed the way people consume and the massive use of mobile devices guarantee immediate access and help people obtain information at any time and place about what they want to buy or consume.When the situation requires it, I help people to plan online marketing strategies from the generation of websites and their optimization designed for positioning. I also help people measure, collect and audit data generated to make decisions in the future.

Desktop publishing
DTP is the creation of documents using page layout skills on a personal computer primarily for print. Desktop publishing software can generate layouts and produce typographic quality text and images comparable to traditional typography and printing. This technology allows individuals, businesses, and other organizations to self-publish a wide range of printed matter. Desktop publishing is also the main reference for digital typography. When used skillfully, desktop publishing allows the user to produce a wide variety of materials, from menus to magazines and books, and if desired, avoid the expense of commercial printing.

Desktop publishing combines a personal computer and WYSIWYG page layout software to create publication documents on a computer for either large scale publishing or small scale local multifunction peripheral output and distribution. Desktop publishing methods provide more control over design, layout, and typography than word processing. However, word processing software has evolved to include some, though by no means all, capabilities previously available only with professional printing or desktop publishing.

The same DTP skills and software used for common paper and book publishing are sometimes used to create graphics for point of sale displays, promotional items, trade show exhibits, retail package designs and outdoor signs.

In addition to performing the DTP tasks, I focus on:

  • Creation of simple texts and product text for website interfaces. (Landing pages, application screens, emails, etc).
  • Editing, correction and updating of published content for UI and Web sites
  • Optimization and analysis of user experience on websites and studies of consistent content.
  • Follow up on projects.
  • Evangelization the vision of UX and content to the brand of organitations.
  • Alignment of voice and tone in all corporate communications. (Brandbook)
  • Monitoring of customer needs.
  • Offer advice and recommendations on the language of the products.
  • Evaluate editorial decisions from a product design perspective.

UX · Web Design · SEO
Usability and user experience (UX) are not the same thing.


User experience is simply how people feel when they use a product or service. Generally that product will be a website or an application mobile, an e-mail etc. Every instance ofhuman-object interaction has an associated user experience, but, in general, UX practitioners are interested in the relationship between human users and computers and computer-based products, such as websites, applications and systems.

If a product isn’t useful, If it has no purpose for to someone, it is unlikely to be able to compete for attention alongside a market full of useful products.

It’s efers to the idea that the product must be easy to find, and in the instance of digital andinformation products, the content within them must be easy to find, too.

Twenty-first-century users aren’t going to give you a second chance to fool them—there are plentyof alternatives in nearly every field for them to choose a credible product provider.

Usability is concerned with enabling users to achieve their end objective with a product effectivelyand efficiently.

Accessibility is aboutproviding an experience which can be accessed by users with a full range of abilities—this includesthose who are disabled in some respect, such as the hearing, vision, motion, or learning impaired.

A product must deliver value to the business which creates it and tothe user who buys or uses it.

Desirability is conveyed in design through branding, image, identity, aesthetics, and emotionaldesign.

Seo Optimization

Search Engine Optimization is the process of improving the visibility of a website in the main search engines, (Google, Bing, Yahoo). Websites that occupy the top positions in search engines generate the most visits and traffic. Therefore there is more visibility of products. The position of the website generates a brand value. A relevant position in the search results, gives the brand relevance, authority and reliability within its field or market.
I’ve been doing experiments for more than 7 years, failing and triumphing in this world of organic positioning and I’ve worked doing website audits to solve problems and obtain better results.

More about me

And my capabilities:

I’m not a “senior graphic designer”, but I prepare documents used by the marketing teams of companies used to promote products or organize events.

I’m responsible for the brand, the stand, the communication, the photos, the videos and any other form of communication with the market and the clients of my personal projects and other external projects.

Design documents, commercial books, stands, works of art, all the marketing tools of Artistica · Di Ronco, Di Ronco · Industries and yottaByte · ICT
I prepare communication programs and contribute to the planning and creation of advertising and promotional material.
I create strong communication tools to use on websites and social networks such as Facebook, Instagram, Twitter and others.

Skills & Capabilities

  • Skilled in photo retouching.
  • Skilled in graphic design, specially focused in digital ecosystems.
  • Experience in creating assets for web layout.
  • Notions of video editing, multimedia editing package.
  • Knowledge of Adobe Creative Suite.
  • Ability to work independently managing assigned projects.
  • Presentation skills.
  • Able to follow many different tasks at once.
  • Organizational Agility.
  • Ability to build good relationships with colleagues.
  • Effective team-player.
  • Passion for movies, graphic novels, science fiction, and general geek culture.
  • Able to work under pressure in a fast-paced, high-volume environment with frequent priority shifts.
  • Illustration skills.
  • Experience on social marketing and growth hacking.
  • Knowledge of HTML, CSS or other programming languages.

Final note
I don’t want to reiterate, this is a website that looks like a work resume but I don’t want it to be a document of my working life. It’s very important that you understand that I spent half of my life studying and doing the things I like, and from persisting so much, I accumulated a lot of experience. But I don’t have a graphic designer’s degree, nor a typology designer degree…

Are you interested in knowing more about me?
You can go to the dedicated page through the following link…