Typography and graphic design
When we create a brand we must distinguish between:
* Logo that is a brand identifier formed only by text, that is, it has no other elements.
* Isotype is the symbolic or iconic part of the brand, understandable by itself. When we see it, we know what brand it refers to without the need for any text.
* Imagotype is the iconic-textual set formed by the logo and the isotype, both elements can work separately.
* Isologo is the identification of a brand in which text and icon are integrated into a single element, are indivisible and only work together.
I’ve been designing this kind of thing for years, it all started when I was 16 years old in my neighborhood. But this does not matter, I’ve a separate project called Luzniebla and I publish related articles and works of some clients… It is very fun and rewarding.
The purpose of online marketing is to promote a business or product on the Internet using channels, such as searches, social networks, emails, videos or banners presenting a message to people at the precise moment in which they are interested in products or services. Internet has transformed the way people consume and the massive use of mobile devices guarantee immediate access and help people obtain information at any time and place about what they want to buy or consume.
When the situation requires it, I help people to plan online marketing strategies from the generation of websites and their optimization designed for positioning. I also help people measure, collect and audit data generated to make decisions in the future.
Search Engine Optimization is the process of improving the visibility of a website in the main search engines, (Google, Bing, Yahoo). Websites that occupy the top positions in search engines generate the most visits and traffic. Therefore there is more visibility of products. The position of the website generates a brand value. A relevant position in the search results, gives the brand relevance, authority and reliability within its field or market.
I’ve been doing experiments for more than 7 years, failing and triumphing in this world of organic positioning and I’ve worked doing website audits to solve problems and obtain better results.
DTP is the creation of documents using page layout skills on a personal computer primarily for print. Desktop publishing software can generate layouts and produce typographic quality text and images comparable to traditional typography and printing. This technology allows individuals, businesses, and other organizations to self-publish a wide range of printed matter. Desktop publishing is also the main reference for digital typography. When used skillfully, desktop publishing allows the user to produce a wide variety of materials, from menus to magazines and books, without the expense of commercial printing.
Desktop publishing combines a personal computer and WYSIWYG page layout software to create publication documents on a computer for either large scale publishing or small scale local multifunction peripheral output and distribution. Desktop publishing methods provide more control over design, layout, and typography than word processing. However, word processing software has evolved to include some, though by no means all, capabilities previously available only with professional printing or desktop publishing.
The same DTP skills and software used for common paper and book publishing are sometimes used to create graphics for point of sale displays, promotional items, trade show exhibits, retail package designs and outdoor signs.
I don’t want to reiterate, this is a website that looks like a work resume but I don’t want it to be a document of my working life. It’s very important that you understand that I spent half of my life studying and doing the things I like, and from persisting so much, I accumulated a lot of experience. But I don’t have a graphic designer’s degree, nor a typology designer degree…