Design Thinking

Design Thinking is a method to generate innovative ideas that focuses its effectiveness on understanding and solving the real needs of users. It comes from the way product designers work. The Design Thinking process consists of not linear five stages. At any time you can go backwards or forwards if you see fit, jumping even to non-consecutive stages. You will start by collecting a lot of information, generating a large amount of content, which will increase or decrease depending on the phase you are in.

Design Thinking


The Design Thinking process begins with a deep understanding of the needs of the users involved in the solution we are developing, and also of their environment. We must be able to put ourselves in the shoes of these people to be able to generate solutions consistent with their realities.

Design Thinking


We must screen the information collected during the Empathy phase and keep what really adds value and brings us to new interesting perspectives. We will identify problems whose solutions will be key to obtaining an innovative result.

Design Thinking


This stage aims to generate endless options. We should not stay with the first idea that occurs to us. In this phase, activities favor expansive thinking and we must eliminate value judgments. Sometimes the most bizarre ideas are those that generate visionary solutions.

Design Thinking


Building prototypes makes the ideas palpable and helps us to visualize possible solutions, highlighting elements that we must improve or refine before reaching the final result.

Design Thinking


We will test our prototypes with the users involved in the solution we are developing. This phase is crucial, and will help us identify significant improvements, failures to resolve, possible shortcomings. During this phase we will evolve our idea to make it the solution we were looking for.

Design Thinking


Finally, after so much work, we make friends and learn something from them... Result: win-win

Web design

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; and standardized code.

Web Design


HTML5, CSS3 and JavaScript. Webflow translates the design into clean and semantic code ready to publish on the web. I save many hours of work with Webflow.

web Design


The new standard in content management. Contentful was purpose-built for creating omnichannel digital experiences. I use Contentful to make continuous improvements and updates to my websites without relying on engineering, while on the other hand, I focus on developing without being distracted by the complexities of CMS.

WEB Design


Recommendations for making Web and content more accessible, primarily for people with disabilities... web accessibility guidelines. HTML5.


User experience is simply how people feel when they use a product or service. Generally that product will be a website or an app mobile, an email etc. Every instance of human-object interaction has an associated user experience, but in general UX practitioners are interested in the relationship between human users and computers and computer-based products, (websites apps and systems).


Twenty-first-century users aren’t going to give you a second chance to fool them—there are plenty of alternatives in nearly every field for them to choose a credible product provider.


If a product isn’t useful, If it has no purpose for to someone, it is unlikely to be able to compete for attention alongside a market full of useful products.


A product must deliver value to the business which creates it and tothe user who buys or uses it.


Accessibility is about providing an experience which can be accessed by users with a full range of abilities—this includes those who are disabled in some respect, such as the hearing, vision, motion, or learning impaired.


It's efers to the idea that the product must be easy to find, and in the instance of digital andinformation products, the content within them must be easy to find, too.


Usability is concerned with enabling users to achieve their end objective with a product effectively and efficiently.


Desirability is conveyed in design through branding, image, identity, aesthetics, and emotional design.

Digital marketing

The purpose of online marketing is to promote a business or product on the Internet using channels, such as searches, social networks, emails, videos or banners presenting a message to people at the precise moment in which they are interested in products or services. Internet has transformed the way people consume and the massive use of mobile devices guarantee immediate access and help people obtain information at any time and place about what they want to buy or consume.

When the situation requires it, I help people to plan online marketing strategies from the generation of websites and their optimization designed for positioning. I also help people measure, collect and audit data generated to make decisions in the future.

Digital marketing


Search Engine Optimization is the process of improving the visibility of a website in the main search engines, (Google, Bing, Yahoo).

Digital marketing


Search Engine Marketing. Search engines are useful for digital strategies involving paid media. When doing a search, these mechanisms will show you a list of useful links, and some of them will be ads.

Digital marketing

Data Analysis

The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage

Graphic Design

Let me show you that I also do graphic design typography and branding. I’ve been designing this kind of thing for years, it all started when I was 16 years old in my neighborhood. But this does not matter, I’ve a separate project called Luzniebla and I publish related articles and works of some clients… It is very fun and rewarding.

Graphic Design


"and, driven mad by the need to feel loved by the human being, God gave them an Alphabet"

Graphic Design


"Not content with his divine grace, the human being invented the logo to point to the different"

Graphic Design

Personal brand

"Different is just different. And twisting the intentions of their peers, they made it a personal brand."

Final note...

This is a website that looks like a work resume but I don’t want it to be a document of my working life. It’s very important that you understand that I spent half of my life studying and doing the things I like, and from persisting so much, I accumulated a lot of experience.

Are you interested in knowing more?

You can go to the dedicated pages through the following link.