Generate innovative ideas that focuses its effectiveness on understanding and solving the real needs of users

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Really. We are designers, everyone.

Anyone who has an idea and intends to carry it out is a designer. I know, this may upset some but let me dig a little deeper into this concept.

If you want to go on vacation to an unknown country, beforehand you prepare the trip, look for information, learn a little about its culture and geography, find out about the most important laws, what can and cannot be done to not make mistakes. Then, you look for flights, accommodations, and activities to do while you are in the country.

So, first you define what you want to do, then you get information, and then you come up with a plan, which includes a plan A and a plan B, depending on the weather or any other condition that may alter the main plan, you calculate the costs and then you carry it out. After fifteen days you return home and face your routines with fresh air.

Most of the people who design a travel plan, whether for business or leisure, carry out in a general way the same procedure and we will agree that you will have a wonderful vacation if you follow the guidelines to the letter, those guidelines which are essential for this type of activity.

Design Thinking?

Design thinking allows me to imagine the future and explore it, and change it. Through observation and empathy, I can visualize ideas, experiment with prototypes, and get feedback from third parties so that I can then implement judicious and realistic solutions without wasting money.

This methodology is not new, it has been with us for quite some time, but we have to admit that it is not being applied as much as it should. In sight is the world full of useless junk that becomes garbage after a few months, either because it breaks easily, goes out of style, or simply because you fell seduced by the words of a talented salesman…

When I discovered design thinking back in 2011, I was impressed because suddenly everything fell into place, I don’t know if it happens to you, you read a book and say but this is what I’ve always done, only now it has a name… Awesome!

Design thinking is an approach that has revolutionized the way we think about problem-solving and innovation. It has gained significant popularity in recent years and has been adopted by many organizations, businesses, and individuals. The reason for this is that design thinking provides a structured and systematic framework for creativity and problem-solving, enabling us to identify opportunities for improvement and innovation that may not have been apparent before.

At its core, design thinking is about putting ourselves in the shoes of the people we are trying to help or serve, and really understanding their needs, wants, and desires. This process involves empathy, observation, and engagement with the people who will use the product or service that we are designing.

By empathizing with the end-users, we can better understand their experiences, feelings, and motivations. This helps us to identify the real problems that people are facing, and to come up with creative solutions that meet their needs.

Once we have identified the problem, we can start ideating potential solutions. This is where creativity comes in. Design thinking encourages us to think outside the box and generate as many ideas as possible, without worrying about their feasibility at this stage.

The next step is to create prototypes of our ideas and test them with real users. This helps us to refine and improve our solutions, based on feedback from the people who will ultimately be using them. By testing our ideas early and often, we can identify problems and make improvements before investing too much time and money in a particular direction.

Design thinking is not just about coming up with new products or services. It can also be used to improve existing ones. By looking at things from the perspective of the end-user, we can identify areas where improvements can be made, and create better experiences for everyone involved.

I’ve been experimenting for over 7 years, failing and succeeding in this world of design thinking. It is the best method ever found. Up to the point of applying it to myself, believe me, it works perfectly. I’m more productive, organized, my finances have improved and my mind (my crystal palace) is in perfect harmony.

With design thinking I can converge or diverge with all my internal points of view. It also gives me the freedom to dive into deep brainstorming and then calmly come up with a possible solution to my problems. It is very beautiful.